Jul 13Reality Is Flexible. You Should Bend It.Hack the simulation. A long time ago, I heard that the difference between a successful person and an unsuccessful one is perseverance. Like the best life advice, it’s almost a truism — you know it, but it doesn’t seem like a big deal. I spend about 70% of my time…Self Improvement2 min read
Dec 30, 2021Wrapping Up One Odd TV Show Of A YearA year that seemed like horror, but was perhaps more dark comedy — I want to think that at least 97% of the planet was somewhat optimistic heading into 2021 on New Year’s Eve. We weren’t optimistic because of any one thing – we were optimistic because 2020 had been such a colossal dumpster fire that we believed there was NO WAY 2021…Humor3 min read
Dec 17, 2021This Is Going To HurtA tale of willpower, staying healthy and bad decisions – for science. — In January, I decided that 2021 was about pushing my limits. Finance, Health, Willpower. Those were the three things I wanted to isolate and improve. Finance was easy – there were templates to follow. Health had had a head start in for the last two years. Willpower and my love…Humor2 min read
Nov 11, 2021Time To RestFinding meaning in loss — Where I’m from, you were raised to never talk about death. Death was a taboo. A sentient, swift unpredictable force of nature. It was like walking past a chained rabid dog. You hoped that if you didn’t stare at it, it wouldn’t notice you. But we all know now that’s…3 min read
Jul 27, 2021A short and bizzare story about that one time I went deafWho turned the volume down? — I’ve told my inner circle this story many times but I realise I’ve never actually written it down. So there I was, about 10 years old on this regular old day in Asaba. School had to have been out because I remember waking up in the morning and just faffing…Random4 min read
Jul 9, 2021How To Hack Your Brain Into Self-AwarenessWhy looking at yourself differently might be the answer — One of the most well worn tropes in science fiction is that of the Machine Becoming Self-Aware. You’ve seen it a thousand times from 2001: A Space Odyssey to The Matrix ; a robot or computer system becomes intelligent enough to suddenly be aware of its own existence. It’s a…Creativity4 min read
Jun 24, 2021Taking A Look At Difficulty SettingsDo you have to play life on Hard to win? — Growing up in Benin City with parents who worked in the Civil Service, I never at any time had to wonder if we were rich or not – my parents cleared my doubts every time they opened their mouths to correct me about something: We weren’t. From days with repeat…Life Lessons3 min read
Mar 29, 2021Fondly Remembering That One Project That Kicked My AssI’ve always found storytelling easy. Whether it was building out a campaign, writing a TV commercial or creating a story for a short film; I discovered early on in my copywriting career that converting vague emotion to words came easy to me – so I milked it for what it…Creativity6 min read
Feb 5, 2021Seriously, Failure isn’t the bad guy.An argument in favour of the most demonised part of the process. They say humility is key, but almost a decade ago when I became a Creative Director, I was running on pure adrenaline and pride. And my biggest source of pride for those first few months was my Killstreak. …Failure4 min read
Jan 2, 2021Fighting Gravity: The ‘Up In The Sky’ StoryHow jumping off a cliff 5 years ago gave me life. — On the face of it, 5 years doesn’t seem like a long time. 5 years is about what? 43,800 hours. A mere 60 months. On one hand, it seems like a fleeting period. Unless of course, you’re starting an Agency. Particularly if you’re starting an Agency in one of the…Entrepreneurship10 min read
