Many people wonder what they’re good at; I don’t. Here’s why.

Saying I know what I’m good at isn’t humble bragging – the answer to that has been clear for quite some time now.

Being able to come up with unique and (sometimes uniquely absurd) ideas has been something I’ve been able to do for as long as I can remember.

But my secret weapon was always a seemingly mundane thing – a childhood spent daydreaming.

As a kid, my imagination was my playground. I wasn’t just creating stories when I played. – I was constructing entire worlds, complete with fantastical creatures and epic adventures.

I’d spend hours doodling movies, directing my own mental movies, and concocting elaborate plans for my future empire (it involved robot butlers, obviously).

Little did I know, those daydreams were laying the groundwork for my future success. That unbridled creativity and ability to dream big have served me well in my career – from crafting compelling copy and unorthodox campaigns to navigating the wild world of AI.

Turns out, a childhood spent lost in imagination wasn’t just fun and games. It was training my brain to think outside the box, to see possibilities where others saw limitations, and to embrace the unexpected.